General Mills India is committed to delighting the
discerning consumer with a range of exciting, innovative and
relevant food products. The emphasis is on bringing in
global brands and technology, then adapting these to local
market requirements.
General Mills has a vibrant export business, as well as a
Bakeries & Foodservice division.
Pillsbury
Chakki Fresh AttaTM (Whole Wheat Flour)
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Pillsbury
Chakki Fresh Atta was introduced in 1998 as a
high-quality, nutritious alternative to the age-old
tradition of purchasing grain and having it ground
at the local "chakki" or flour mill. Used to make "Rotis"
or Indian flat bread, “atta" flour is the bedrock of
the Indian diet.
Pillsbury Chakki Fresh Atta flour offers a
deliciously soft rotis, along with the convenience
of a packaged, branded product.
Pillsbury has been recognized as a “super brand” in
the branded atta category, and is one of the leading
players, with products distributed in more than 500
towns and 100,000 outlets throughout India.
Pillsbury Chakki Fresh Atta has the benefit of
“Whole Wheat Atta being good for your Family’s
Heart” (as part of a low fat diet). This claim has
been endorsed by the Heart Care Foundation of India
(HCFI).
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Pillsbury®
Non-Sticky Semiya (vermicelli) |
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Semiya or
vermicelli is used across Indian homes to make
savory and sweet dishes. Introduced in 2001,
Pillsbury Non-Sticky Semiya is superior vermicelli
made from 100 percent pure cream of wheat
(semolina).
It is manufactured using a unique process that
ensures that Pillsbury Semiya remains non-sticky.
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Pillsbury®
Oven and Cooker Cake MixesTM |
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With
Pillsbury, anyone can make delicious cakes at home
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using an oven or a pressure cooker. Available in
Rich Chocolate, Vanilla and Strawberry, the pack
contains ingredients already mixed in correct
proportions
– all you have to do is blend, then bake
or steam.
Also available in an eggless version.
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Pillsbury®
Custard Powder |
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Pillsbury
Custard Powder makes smooth, creamy and delicious
custard that is ideal to serve with fruit salads and
puddings. Available in Golden Vanilla and Classic
Strawberry flavors.
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Green
Giant® |
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Care is
taken to pick our corn at the appropriate moment,
then it is vacuum packed for extra freshness. This
process helps to make Green Giant a leading player
in the canned corn market; available in Niblets
sweet corn, Mexicorn and Cream Style corn.
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Pillsbury®
Variety Mix |
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Pillsbury
Variety Mix was launched in 2005 to address multiple
family demands. This is India’s first multi-purpose
mix and is available in two versions
– snack and
sweet mix. This unique mixture allows you to conjure
snacks such as crispy dosas, soft idlis and uttapams
and sweets such as delicious gulab jamuns and kulfi.
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Betty
Crocker® Dessert Mixes |
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The Betty
Crocker product line is manufactured in a
state-of-the-art General Mills plant in Nashik,
India. Mixes include Devil’s Food cake mix,
Chocolate Fudge brownie mix and pancake mix.
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Dip TrixTM |
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The Dip
Trix brand was launched in 2005 as a unique snack
that kids could play with. The fun-shaped cookies
can be dipped in delicious cream, or eaten in other
fun ways. The product is available in three flavours:
Chocolate, Strawberry and Orange. Dip Trix products
are sold in unique tray packs.
www.diptrix.com
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Nature
Valley® – Crunchy Granola Bars |
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Nature
Valley was launched in 2006 as a wholesome snack
offering for consumers with an active and healthy
lifestyle. The product is imported and available in
three flavours
– Oats 'n Honey, Banana Nut and Roasted
Almond. These snacks are sold in single and
double-bar pouches.
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Bakeries &
Foodservice |
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We provide
a range of high-quality, convenient bakery mixes for
the foodservice market. The line includes chocolate
and vanilla cake mixes and brownie mixes.
A very popular local innovation of eggless cake mix also
is available.
The company also supplies frozen dough-based
products for international chain accounts.
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Exports
Range |
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General
Mills markets a specialized Indian range of products
in many countries including the U.S., Singapore,
United Arab Emirates and the United Kingdom.
Products available in Indian stores in these markets
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- Whole
wheat flour
- Various ethnic mixes
- Frozen Indian flat breads
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