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India

General Mills India is committed to delighting the discerning consumer with a range of exciting, innovative and relevant food products. The emphasis is on bringing in global brands and technology, then adapting these to local market requirements.

General Mills has a vibrant export business, as well as a Bakeries & Foodservice division.

Our Brands & Products

The Indian retail portfolio includes:
  • Pillsbury Chakki Fresh Atta (whole wheat flour)

  • Pillsbury Non-Sticky Semiya (vermicelli)

  • Pillsbury cake mixes (cooker and oven)

  • Pillsbury Custard Powder

  • Pillsbury Variety Mix (multi-purpose snack and sweet mix)

  • Green Giant (canned corn and specialty vegetables)

  • Betty Crocker (baking mixes)

  • Dip Trix (cookies and cream dipping snack)

  • Nature Valley (crunchy granola bars)

Pillsbury Chakki Fresh AttaTM (Whole Wheat Flour)

 

Pillsbury Chakki Fresh Atta was introduced in 1998 as a high-quality, nutritious alternative to the age-old tradition of purchasing grain and having it ground at the local "chakki" or flour mill. Used to make "Rotis" or Indian flat bread, “atta" flour is the bedrock of the Indian diet.

Pillsbury Chakki Fresh Atta flour offers a deliciously soft rotis, along with the convenience of a packaged, branded product.

Pillsbury has been recognized as a “super brand” in the branded atta category, and is one of the leading players, with products distributed in more than 500 towns and 100,000 outlets throughout India.

Pillsbury Chakki Fresh Atta has the benefit of “Whole Wheat Atta being good for your Family’s Heart” (as part of a low fat diet). This claim has been endorsed by the Heart Care Foundation of India (HCFI).


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Pillsbury® Non-Sticky Semiya (vermicelli)

 

Semiya or vermicelli is used across Indian homes to make savory and sweet dishes. Introduced in 2001, Pillsbury Non-Sticky Semiya is superior vermicelli made from 100 percent pure cream of wheat (semolina).

It is manufactured using a unique process that ensures that Pillsbury Semiya remains non-sticky.


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Pillsbury® Oven and Cooker Cake MixesTM

 

With Pillsbury, anyone can make delicious cakes at home using an oven or a pressure cooker. Available in Rich Chocolate, Vanilla and Strawberry, the pack contains ingredients already mixed in correct proportions all you have to do is blend, then bake or steam.

Also available in an eggless version.


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Pillsbury® Custard Powder

 

Pillsbury Custard Powder makes smooth, creamy and delicious custard that is ideal to serve with fruit salads and puddings. Available in Golden Vanilla and Classic Strawberry flavors.


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Green Giant®

 

Care is taken to pick our corn at the appropriate moment, then it is vacuum packed for extra freshness. This process helps to make Green Giant a leading player in the canned corn market; available in Niblets sweet corn, Mexicorn and Cream Style corn.


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Pillsbury® Variety Mix

 

Pillsbury Variety Mix was launched in 2005 to address multiple family demands. This is India’s first multi-purpose mix and is available in two versions snack and sweet mix. This unique mixture allows you to conjure snacks such as crispy dosas, soft idlis and uttapams and sweets such as delicious gulab jamuns and kulfi.


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Betty Crocker® Dessert Mixes

 

The Betty Crocker product line is manufactured in a state-of-the-art General Mills plant in Nashik, India. Mixes include Devil’s Food cake mix, Chocolate Fudge brownie mix and pancake mix.


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Dip TrixTM

 

The Dip Trix brand was launched in 2005 as a unique snack that kids could play with. The fun-shaped cookies can be dipped in delicious cream, or eaten in other fun ways. The product is available in three flavours: Chocolate, Strawberry and Orange. Dip Trix products are sold in unique tray packs. www.diptrix.com


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Nature Valley® – Crunchy Granola Bars

 

Nature Valley was launched in 2006 as a wholesome snack offering for consumers with an active and healthy lifestyle. The product is imported and available in three flavours Oats 'n Honey, Banana Nut and Roasted Almond. These snacks are sold in single and double-bar pouches.


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Bakeries & Foodservice

 

We provide a range of high-quality, convenient bakery mixes for the foodservice market. The line includes chocolate and vanilla cake mixes and brownie mixes.

A very popular local innovation of eggless cake mix also is available.

The company also supplies frozen dough-based products for international chain accounts.


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Exports Range

 

General Mills markets a specialized Indian range of products in many countries including the U.S., Singapore, United Arab Emirates and the United Kingdom. Products available in Indian stores in these markets include:


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  • Whole wheat flour
  • Various ethnic mixes
  • Frozen Indian flat breads
 

Contact Information

General Mills India Private Limited
8th Floor, Alpha
Main Street, Hiranandani Gardens
Powai, Mumbai 400 076
INDIA

Phone: 91 22 2570 8941 - 47
Fax: 91 22 2570 8948 - 49

Freephone Line:

bullet 1 800 111 789

E-mail:

bullet cs.india@genmills.com