The Cereal Partners Worldwide (CPW) joint venture with Nestlé began operations in January 1991, focused on the global breakfast cereal category outside North America.

The 2006 acquisition of Uncle Tobys moved CPW into the No. 2 market share position in the Australian cereal market, which ranks as one of the world's largest, generating annual retail sales of more than US$600 million.

With well-known brands such as Cheerios, CPW is the second-largest cereal company outside North America, with approximately US$1.4 billion and does business in more than 130 countries.

The venture has successfully reflected the depth of expertise of its two partners in bringing strong innovation and value to consumers.

General Mills is the second-largest cereal manufacturer in North America, and has enormous technological and marketing expertise gained over more than 80 years of breakfast cereal experience.

Nestlé has a worldwide presence, local market knowledge and distribution strength.