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Häagen-Dazs created the super premium ice cream market. It is General Mills' largest brand internationally. |
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From Paris to Tokyo to Rio de Janeiro, Häagen-Dazs is an international attraction. We partner in four international Häagen-Dazs joint ventures, the largest of which is with Suntory and Takanashi Dairy in Japan.
We market premium ice cream to consumers at retail outlets and through a network of Häagen-Dazs Shoppes. In locations such as Shanghai, Häagen-Dazs cafes are destinations, where consumers splurge on ice cream creations such as ice cream fondue.
We also have food service accounts with enterprises such as hotels and airlines.
Our products are even tailored to local tastes. In Japan, that might mean Green Tea ice cream. In Latin America, the local flavor is our Dulce de Leche.
