General Mills (logo)
InvestorsMedia CenterHEALTH & WELLNESSRecipes
CompanyCommitmentBrandsCareers
Commitment
Community Action
General Mills Foundation
Brand Partnerships
Disaster Relief
FAQs
Hunger Relief
International Giving
United Way
Volunteerism
Corporate Social Responsibility
Diversity
Ethics & Integrity
Marketing & Advertising
Political Participation
Stakeholders
Values
communities of color

Celebrating Communities of Color Grants Program

The General Mills Foundation is pleased to announce the continuation of the Celebrating Communities of Color grants program for 2009. The Celebrating Communities of Color grants program awards fifty $10,000 grants to nonprofit organizations in the Twin Cities seven-county metro area serving communities of color.

More Information:

Timeline for the 2009 Celebrating Communities of Color grants program:

The Celebrating Communities of Color program has moved to an online grant application process. Paper copies will no longer be accepted for this program.

Online Application Available April 15, 2009
Online Applications Due at 5:00 p.m. July 15, 2009
Online Applications Closed at 5:01 p.m. July 15, 2009
Site Visits (randomly selected organizations) October 2009
Award Recipients Announced December 2009
Grant Checks Mailed to Recipients December 2009

Eligibility Requirements

An organization must meet all requirements below to apply for a Celebrating Communities of Color grant:

  1. Organizations must have a current 501(c)(3) Public Charity status from the Internal Revenue Service (IRS), be a school or a unit of government.
  2. Organizations must be located in and serving diverse populations in the Twin Cities 7-county metro area; Anoka, Carver, Dakota, Hennepin, Ramsey, Scott and Washington.
  3. Organizations must apply for project support. The Celebrating Communities of Color program does not award grants for operating or capital support.
  4. Organizations must apply for funding via the online grant application found in the How To Apply section which will be available on April 15, 2009.

Program Areas

Celebrating Communities of Color grants will focus mainly on four areas:

  • Youth Nutrition and Fitness – supporting innovative programs that help improve youth nutrition and fitness behaviors.
  • Education – supporting efforts that emphasize student academic achievement, particularly at the K-12 level.
  • Arts and Culture – supporting organizations that provide innovative performing arts and cultural programs as evidenced through innovation, program quality and contribution to their community.
  • Social Services – supporting programs that strengthen families and promote a safe, nurturing environment for children and youth.

Geographic Funding Areas

Organizations must be located in and serving diverse populations in the Twin Cities 7-county metro area; Anoka, Carver, Dakota, Hennepin, Ramsey, Scott and Washington.

Organizations Outside of Program Guidelines

The Celebrating Communities of Color grants program is a highly competitive program. The General Mills Foundation receives many more requests for this program than it can support. A decision to decline a Celebrating Communities of Color request does not imply that the applicant’s program is not needed or valued, but simply that it does not fall within our giving guidelines or priorities, or that funds are not available.

As a standard practice, the General Mills Foundation does not fund:

  • Organizations without 501(c)(3) and
  • Organizations with 509(a)(3) Type III status
  • Organizations that do not comply with the Foundation’s Non-Discrimination Policy
  • Annual appeals, federated campaigns, fund drives
  • Recreational, sporting events or athletic associations
  • Religious organizations for religious purposes
  • Individuals
  • Basic research
  • Social, labor, veterans, alumni or fraternal organizations serving a limited constituency
  • Organizations seeking underwriting for advertising
  • Political causes, candidates or legislative lobbying efforts
  • Travel by groups
  • Emergency funding
  • Loans, debt reduction or operating deficits

Generally, the Foundation does not support the following:

  • Conferences, seminars or workshops Publications, films or television programs
  • Campaigns to eliminate or control specific diseases
  • Underwriting for program sponsorship
  • Special events

The General Mills Foundation does not support the above mentioned areas because supporting these would significantly reduce the resources we have available to focus grant making on programmatic and project support, which is our priority as a Foundation

Site Visit Information

General Mills Foundation staff, along with employee volunteers, conduct between 50 - 75 site visits each year through the Celebrating Communities of Color program. As a grant applicant you may be asked to host a site visit so that Foundation staff can obtain additional information about the organization and/or program. Site visits will take place in October 2009. Organizations selected for site visits will be contacted in August to schedule the site visits. All applicants, regardless of whether or not they receive a site visit, will remain eligible for a Celebrating Communities of Color grant.

Evaluation Reports

Organizations that receive a 2009 Celebrating Communities of Color grant will be asked to submit a project evaluation report at the conclusion of their project. Additional information regarding this evaluation report will be sent to the fifty grant recipients at a later date.

How To Apply

Celebrating Communities of Color grant application is now online. Use the application instructions below as you fill out the online grant application.

2009 Celebrating Communities of Color online grant application instructions

Click the link below to access the 2009 Celebrating Communities of Color online grant application.

2009 Celebrating Communities of Color online grant application

Contact Information

If you have additional questions related to the Celebrating Communities of Color program please contact us at:

E-mail: Community.ActionQA@genmills.com

Phone: 763-764-2211

Fax: 763-764-4114