Marketing Research

MBA

Job Overview

Consumer Insights Associate

• Manage projects, supervise suppliers, research designs, analyze and interpret data, present research results and implications.
• Develop innovative products.
• Improve product quality.
• Develop effective advertising.
• Evaluate the results of consumer and trade promotions.
• Work with research and development, operations, packaging, art services, nutrition, consumer response, sales, finance and law departments, as well as research supply firms, consultants and advertising agencies.
• Learn and utilize current research practices.
• Acquire in-depth knowledge in one or more specialized areas, including project execution, quantitative analysis and marketing information systems.

Training and Development

Your training at Consumer Research Services provides you with a solid professional foundation. After training, you may progress through more technically oriented positions or generalist roles emphasizing direct involvement with brand management. There are a lot of career paths within Consumer Insights and we'll work with you to find the path that's right for you.

Consumer Insights Associates work with brand teams as full business partners, offering consumer-based tactical and strategic guidance. We believe that a career composed of several different research positions creates well-rounded professionals with fresh, enthusiastic approaches to business challenges. That's what we're looking for in our leaders.

Education

Competitive candidates for positions in Consumer Insights should have an MBA, masters in market research, or a master's degree in statistics, mathematics, economics or psychology.