Marketing Research

You're probably familiar with conventional marketing research. At General Mills, we do it a bit differently.

We believe that outperforming our competitors requires a superior understanding of the consumer -- not just marketing strategies. This approach builds intuition and improves decision -- creating insights, not just demographics and statistics.

We call our approach Consumer Insights.

All initial assignments will be in or near the General Mills World Headquarters in Minneapolis, Minnesota.

Success Factors

• Proven analytical skills: Knows where and how to access critical information. Sees "hidden" problems; looks beyond the obvious. Sees relationships between issues to solve complex problems. Uses rigorous logic and methods to solve problems with effective solutions.
• Outstanding communication skills: Is able to clearly articulate his/her views in discussions. Effectively communicates his/her ideas in written communications. Demonstrates an organized and thorough process when communicating.
• High level of motivation: Assumes personal accountability for results and performance. Meets goals and deadlines. Overcomes barriers that block completion of project goals.
• Good business knowledge: Has the functional/technical skill to do the job at a high level of accomplishment. Knows the dynamics and trend of products and categories. Knows the competition. Has passion for consumer insights. Is aware of how strategies and tactics work in the marketplace. Is able to learn and apply new insights/skills. Uses common sense in making business decisions.
• Excellent interpersonal skills: Finds common ground and solves problems for the good of all. Is candid with peers and boss. Willing to push back with peers, leaders and clients. Supports the team to accomplish its task through a variety of means.