Marketing

MBA

Lead champion-caliber, cross-functional teams in the development and execution of strategies for advertising, packaging, trade and consumer promotions, product development, and operations of your brand.
Develop short- and long-term strategies for the success of your brand in a highly competitive marketplace.
Analyze business and consumer trends.
Identify key issues facing your business and build annual marketing plans to address those issues.
Develop and manage product improvement and flanker strategies.
Identify big new ideas to drive brand and category growth.
Develop new product ideas and strategies.
Create high-impact promotions, new advertising, new packaging, sales or operational innovation.
Set annual volume, profit and share objectives and manage your business to deliver them.

Competitive associate marketing managers candidates have an MBA with a marketing or general management concentration.

MBAs