Brand Design

Experienced

Job Overviews

Brand Design Associate

• Develop and execute design strategies.
• Cultivate and support design strategies by providing counsel and direction to marketing.
• Anticipate and successfully resolve design strategy issues.
• Establish and maintain strong working relationships within General Mills, and with design partners.

Career Path

Senior Brand Design Associate

• Show mastery in several Brand Design functional areas.
• Identify and leverage opportunities for innovation.
• Leverage opportunities for leadership and mentoring in department.
• Deal with design partner management.
• Lead and influence design initiatives.
• Identify solutions and opportunities.
• Demonstrate strategic thinking.
• Lead Brand Design Associates.

Brand Design Manager

• Lead groups.
• Provide development and coaching support to Brand Design Associates and Senior Brand Design Associates.
• Facilitate effective design strategies.
• Oversee key business decisions.

Training and Development

We've designed a formalized Brand Design Program to help you make positive impacts quickly. During your first 60 days at General Mills, you'll participate in a series of formal and informal events, building your understanding of specific accountabilities, critical Design Partner and Prepress relationships and overall branding strategies. You'll meet key leaders who provide support and development, while your manager and peer mentor ensure that the orientation plan is successful.

Working with other functions, such as Marketing, Packaging and Product Research and Development, Promotion Marketing and Consumer Insights, is critical to success and is also part of the orientation plan. Specialized training in our financial and information systems round out the orientation.

The General Mills Brand Design organization provides our brands with a visual connection to the consumer. To maintain this advantage, we build branding expertise and best practices knowledge through meaningful and responsible job assignments, supplemented by formal training opportunities. Recognizing and rewarding performance underscores the importance of both individual and team efforts. General Mills acknowledges significant achievements through our Brand Design Recognition Program.

Education

Competitive candidates for Brand Design positions hold bachelor's degrees (BS, BFA or BA) in design or related fields.