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Nature Valley

nature valley logoNature Valley created the granola bar category in 1975.

Though much has changed in nearly four decades, one thing hasn’t: No matter how many new flavors we create, you can be assured that with Nature Valley you’re always getting The Taste Nature Intended.

At Nature Valley, we love nature, which is why we are involved in the Preserve the Parks project. 


An international treat

The continued growth of Nature Valley crunchy granola bars got another boost in 2008 with the opening of a new production line in San Adrian, Spain.

In ’73, naturally

General Mills rolled out Nature Valley brand granola cereal in 1973. It was the company’s first attempt at a 100 percent natural ready-to-eat cereal. 
Mountain Scene
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Product and nutrition details

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Go get some nature

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Tearing down fences

Improving U.S. National Parks Go