Nature Valley
Nature Valley created the granola bar category in 1975.
Today’s lineup includes great-tasting Sweet & Salty Nut, Chewy Trail Mix and Heart Healthy chewy granola bars that are a good source of fiber.
Nature Valley also provides consumers with cereal that is bursting with crunchy chunks of granola bars.
The continued growth of
Nature Valley crunchy granola bars got another boost in 2008 with the opening of a new production line in San Adrian, Spain.
General Mills rolled out
Nature Valley brand granola cereal in 1973. It was the company’s first attempt at a 100 percent natural ready-to-eat cereal.
