Three women with bike helmets riding on sunny bicycle trail


Our mission is Nourishing Lives. At General Mills, that mission includes offering products that give people:

  • portion control
  • calorie control
  • dietary choices

We also:

  • Strive to deliver healthy options in the products we create. 
  • Support nutrition education and research efforts.
  • Fund programs that support youth nutrition and fitness.

One proven strategy to achieve better health is to start your day with a nutritious breakfast that includes whole grains, because cereal and health are related.



Benefits of Cereal

One of the healthiest breakfast choices. (pdf) Go
2014 global responsibility thumbnail


2014 report on our progress (pdf) Go