Brands

Wheaties

The Breakfast of Champions.

1463935903881637
Aa
cJ0df%2fjVF2oaKQsokOYkyy7c6Jn87pMPIZT3ihgrZQCfUBFUwrKoqIAt06ncDkLLmgbUyjltC0fWniLpgO5p6AJDxzLWexQlpG0C9gSkiHTFC3wQHJGfgCStwuNtiIwD0%2f%2bqZsd5iVxK9voqGdrY0O7NALeCdLYsks%2bQwc1jt2Q%3d
R_d52afa1a5c144d4db080e0c27aa33881
o_6ps4jeh3ai

It was our first ready-to-eat cereal.

Firmly associated with sporting excellence — and for good reason.

It is 100 percent whole grain flakes. Plus plenty of B vitamins.

And fiber.

wheaties nutritional panel horizontal

Wheaties has been helping its fans perform like champions since 1924.

Just a cereal?

Wheaties is as much a box of marketing savvy, billboards, broadcasts and the slogan behind Kurt Vonnegut’s best-seller, “Breakfast of Champions.”

MORE

Whole grain benefits

Learn more about our commitment to include 10 grams or more of whole grain per serving in every Big G cereal.

MORE