Brands

Cereals

Most Americans don't eat enough whole grain.

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Dietary Guidelines recommend three or more servings per day. Most U.S. adults get less than one.

Why does that matter? 

Those who eat whole grains as part of a healthy diet have a reduced risk of some chronic diseases.

Whole grain is the first ingredient in all Big G cereals, 90 percent of which are free from artificial flavors and colors from artificial sources. 

general mills cereal packages 

1  U.S Department of Health and Human Services and U.S. Department of Agriculture Dietary Guidelines for Americans, 2010. 7th edition, Washington DC: U.S. Government Printing Office.