Frequently asked


How can I contact General Mills?

Our world headquarters is located in Minneapolis, Minnesota, USA. We have plants, mills and regional offices worldwide.

You can call General Mills at 763-764-7600. If you prefer to write, send a letter to:

     General Mills
     P.O. Box 1113
     Minneapolis, MN 55440

You can email us using this form.

If you have comments about a product, please contact our Consumer Services at 1-800-328-1144 (7:30 a.m. - 5:30 p.m. CT, weekdays).

Our Product Locator will let you know where to find products near you.

For Canadian products call General Mills Canada at 905-212-4000. If you prefer to write a letter, please send it to:

     General Mills Canada 
     Attn: Consumer Services
     5825 Explorer Drive
     Mississauga, ON L4W 5P6

If you have questions or complaints about a specific Canadian product, please contact Consumer Services at 1-800-479-8505 (9:00 a.m. – 7:00 p.m. Eastern Time, weekdays).

Where can I find a specific General Mills product?

Use our product locator to find the store nearest you. Just enter your ZIP code and select the product you are looking for. If you do not have access to the Internet, please call our Consumer Services department at 1-800-328-1144.

Why isn't my favorite General Mills product at my local store?

We make every effort to have our items available at your local grocery store. If you can't find a product, you can order selected items directly from General Mills. To do so, visit our hard-to-find products store.

I'm looking for a particular Betty Crocker recipe. Can you help?

Yes. But first you'll want to check our Betty Crocker website. Betty can help find a recipe, and also offers a helpful menu-planning guide. If you don't find your favorite recipe, you can Ask Betty at the Betty Crocker website. Or, e-mail your request to us. We'll make every effort to find it for you.

Where can I learn about General Mills' financial information and stock price?

Our investors pages provide annual reports, SEC filings, financial news releases, our stock price and related information.

Will General Mills make a product or financial donation to my organization?

General Mills funds grants to many nonprofit organizations through the General Mills Foundation. All of our product donations –more than 10 million pounds each year – are provided to and distributed through Second Harvest to food banks across the nation. Unfortunately, we cannot fulfill individual requests.

Will General Mills help raise money for our school?

Visit our Box Tops for Education website, through which General Mills helps to raise funds for primary schools (K-8) nationwide.

Where can I submit business proposals or requests?

We have a web-based system to efficiently receive and review the following three types of proposals or requests. We do not review requests in these areas through email, phone, fax or mail.

  • Marketing communications
    This includes advertising, media, branding, brand design, product licensing, brand licensing, multicultural marketing, promotion marketing, and public relations.
  • Corporate training program
    This includes training programs such as leadership, teambuilding, technology, safety, and soft skills
  • Betty Crocker Kitchens / 
    This includes requests for cooking classes, kitchen tours, sponsorships and donations.

Please visit our Business Proposal page to begin the submission process.

If you have a technology idea, visit our G-Win web page. 

How can I get the winning Pillsbury Bake-Off Contest recipes?

You'll find all winning Bake-Off recipes here.

What is the history of the Pillsbury Bake-Off Contest?

The contest began in 1949 as the Grand National Recipe and Baking contest. You can find a wealth of further details here.

How can I enter the Pillsbury Bake-Off?

Entry process and official rules from the most recent contest reside at this website.

How did the Pillsbury Doughboy pop onto the scene?

One day in 1965, an advertising executive cracked open a can of Pillsbury dough, and in his mind out sprang the Doughboy character, Poppin' Fresh. Within three years, almost 90 percent of the population knew the little guy.

Visit our history section to learn more.

Has Pillsbury really been a company for more than 100 years?

Since 1869, to be exact. The Pillsbury brand has helped make baking easier and fun for nearly 150 years. Learn more on our history pages.

What is the origin of the Jolly Green Giant?

In 1925, the Minnesota Valley Canning Company in Le Sueur, Minnesota, introduced a new variety of peas. This variety was huge, and unmatched in flavor, sweetness, and tenderness. The peas were named Green Giant, and the Jolly Green Giant was born. Visit our history pages to learn more.

Who is Betty Crocker?

Requests for answers to baking questions flooded the offices of what became General Mills during the late 1910s and early 1920s. Eventually, company officials combined the last name of retired company executive William Crocker with the first name Betty.

With consumers asking for increasing amounts of information about cooking, more than 20 home economists were hired to represent the Betty Crocker Kitchens. It was through this personality that employees wrote personal responses to inquiries starting in 1921.

In 1924, a cooking show debuted in regional markets with Betty Crocker being heard. This show later became a national broadcast that ran for nearly a quarter century. But it wasn't until 1936 that an artist created a likeness of Betty, blending features from numerous subjects. Although she was not a real woman, at one time a poll rated her behind only Eleanor Roosevelt among famous American women.

What are the Betty Crocker Kitchens?

The Betty Crocker Kitchens' seal guarantees success in the kitchen. Every recipe or product with the seal was tested in "America's Most Trusted Kitchens" to meet our high standards of reliability, easy preparation and great taste.

What's the story behind Cheerios?

Cheerioats' debuted in 1941, and the name was changed in 1945. You can learn more on our history pages.

How was Wheaties created?

The popular cereal in the orange box was born when a Minneapolis health clinician preparing a wheat bran mixture accidentally spilled mix on a hot stove. The result was tasty wheat flakes. Read more on our history pages.

What athletes and teams have appeared on Wheaties packages?
See this pdf detailing Wheaties history, which dates back to 1939.