six children in colorful t-shirts running toward the viewer on a playground

Mission

Each day our products touch the lives of millions of people worldwide.

Our mission is to nourish every one by making their lives healthier, easier and richer. General Mills is Nourishing Lives.

  • We make lives healthier by delivering important nutrients and increasing people’s intake of whole grains, by providing foods that contribute to a heart-healthy diet, and by helping people manage their weight. 
  • We make lives easier with convenient meals and packaging, and foods that provide nourishment on the run.
  • We make lives richer with foods that add fun or help to create a special moment with family and friends.

Our values help us achieve this mission. >>  

 

 

2011 annual report cover General Mills t humbnail

Annual Report

2011: A portfolio for global growth (pdf 2.0 MB) Go
 
2011 corporate brochure thumbnail

Overview

General Mills at a glance (pdf) Go
 
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2011 CSR report

Update on our progress
(pdf 4.0 MB) Go