Que Rica Vida
Que Rica Vida builds relationships between General Mills brands and newly acculturated Latina moms in the U.S.
General Mills’ successful Qué Rica Vida initiative seeks to build relationships with newly acculturated Latina moms by providing them with culturally relevant lifestyle information and expert advice on the topics of education, holiday occasions, health and wellness, and family -- issues of great importance to Hispanic families in America.
The program was developed by General Mills to help the Hispanic mother succeed in creating a healthier, easier, and richer life for her and her family. The cornerstone of the Qué Rica Vida initiative is its free quarterly lifestyle magazine and newly re-designed website of the same name, QueRicaVida.com.
In addition to the website and lifestyle magazine, Que Rica Vida has a Spanish-language iPad application, which provides Spanish-speaking consumers with instant access to more than 900 Latin-inspired recipes.