General Mills World Headquarters at night

G-WIN Digital

G-WIN Digital discovers, pilots and shares innovative digital marketing solutions with General Mills’ portfolio of iconic brands.

General Mills has expanded its successful G-WIN open innovation program to include digital marketing experimentation through G-WIN Digital.

G-WIN Digital is looking to connect with partners who have digital marketing technologies focusing on video, social, mobile and gaming. If you have a technology, process or platform that is unique, we’d like to hear about it.

G-WIN Digital is seeking pilot projects and proofs of concept, and its ideal scope of work is a small pilot project to prove the technology or idea. An example of an ideal project would be a new advertising integration method for social games.

G-WIN Digital will not accept media plan proposals, original content ideas or media kit submissions.

Register on our G-WIN Innovation Portal and tell us about your emerging digital marketing technology by clicking on the button below.  

 Submit Proposal

 

2011 annual report cover General Mills t humbnail

Annual Report

2011: A portfolio for global growth (pdf 2.0 MB) Go
 
2011 corporate brochure thumbnail

Overview

General Mills at a glance (pdf) Go