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It was 1866. A man named Cadwallader Washburn built his first flour mills on the banks of the Mississippi River.
That was the beginning of what became General Mills - a beginning that revolutionized the milling industry with flour of superior baking properties.
it also built the city of Minneapolis, Minnesota. Anchored the midwestern region of the United States.
We became General Mills in 1928, when we were first listed on the New York Stock Exchange.
Soon Bisquick, Wheaties, the first official portrait of Betty Crocker and Kix cereal made their names.
We eventually associated with some other memorable names. Characters such as Rocky & Bullwinkle, the Lone Ranger and the Pillsbury Doughboy.
And we gave a generation or so of kids Play-Doh, Easy Bake Ovens, Spirograph, Monopoly and Nerf ball
Exploring the depths
Yes. We have a connection to the Titanic.
When the sunken vessel was explored by oceanographer Robert Ballard in 1986 he did it in a three-person submarine.
That submersible was designed and built at General Mills in the early 1960s.
ALVIN made 11 dives to that Titanic site.
These days, our focus is on food — making lives around the world healthier, easier and richer.
Radio listeners voted Ronald "Dutch" Reagan the country’s most popular Wheaties baseball announcer in 1937. He earned a free trip to California for a screen test. And became a Hollywood star. Governor of California. And, as you know, president of the United States.