Stories about our people, brands, history and responsibility.
Betty Crocker popular in Middle East during holy month
Wednesday, July 09, 2014
Sweets are synonymous with the Muslim holy month of Ramadan, and that represents a big opportunity for Betty Crocker who is becoming more popular in the Middle East all the time.
Kantar ranks General Mills No.1 in sales and supply chain
Tuesday, December 10, 2013
For the first time, General Mills has both the No. 1 ranked sales team and the No. 1 supply chain as measured by the influential Kantar Retail PoweRanking survey that benchmarks how more than 500 companies like ours perform for retailers like Walmart, Target and Kroger.
nibblr: Snacks delivered to you
Friday, December 06, 2013
Introduced by General Mills in November, “nibblr” represents a new snack – actually 59 different varieties and counting - that are portion-controlled.
Brazil’s Yoki-Kitano top brand in ‘high turnover’ category
Monday, December 02, 2013
The votes are in, and nearly 2 million Brazilian consumers have spoken. Yoki-Kitano is Brazil’s best brand for quality and service in the food industry’s “high turnover grocery” category.
Serving up Cheerios stories with ‘Little Free Library’
Friday, November 15, 2013
If you thought the 11-year-old Spoonfuls of Stories program only provided free books for children inside specially marked boxes of Cheerios, think again.
60 years, more than $1 billion in giving
Wednesday, October 23, 2013
Kicking off its 60th anniversary celebration, the General Mills Foundation hosted nonprofit leaders, elected officials and employees at its annual Report to the Community this month at the Main Office.
Big G heads to the ‘Big Apple’ for cereal week
Monday, October 14, 2013
Building on the momentum of reinvigorated cereal sales, Big G is launching a series of events beginning today to create even more buzz about cereal during National Cereal Lovers Week.
Save Lids to Save Lives celebrates 15 years with a splash
Thursday, October 10, 2013
General Mills kicked off its annual Save Lids to Save Lives campaign with a pink splash this week. It hired a crew more accustomed to painting athletic fields to craft a giant Save Lids to Save Lives logo on the Main Office lawn in Minneapolis to announce the campaign to fight breast cancer.
Green Giant awarded prestigious ‘made in France’ label
Friday, September 20, 2013
Green Giant corn from our plant in France can now display the prestigious “Origine France Garantie” (Guaranteed French Origin) label.
That means a majority of the vegetables were produced in France – a distinction that is very important to French consumers.
Progresso Heart Healthy line debuts
Monday, September 02, 2013
Progresso has introduced a new Heart Healthy soup line that incorporates elements of the earlier High Fiber and Reduced Sodium Progresso lines – with some added spices to enhance their appeal.
Adrian Peterson: Mr. Inside, Mr. Outside
Thursday, August 22, 2013
There’s more than cereal in that Adrian Peterson box of Wheaties you just bought. Peterson is in there too.
It’s in the dough: Pillsbury introduces gluten-free products
Monday, May 13, 2013
First came Chex, then Betty Crocker, now Pillsbury – making a trio of General Mills brands that offer gluten-free products for consumers looking to avoid gluten in their diets.