Brands

Knack & Back

From ready-to-bake rolls to pizza crust, Germany relies on Knack & Back.

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A market leader in Germany’s refrigerated dough category, our most famous product is the classic dinner roll.

Yet we offer other varieties of fresh dough for breakfast, lunch and dinner – including a pizza kit.

Since 1972, we've held a place in the hearts of hungry folks.

External links

Knack & Back website

What’s in a name?

Folks once struck our cans against a table edge. Opening them produced a loud “knack.” Today, peeling off the label opens a can. 

German

The Pillsbury Doughboy goes to Germany

Well-traveled, the Pillsbury Doughboy is prominent on Knack and Back's German-language web site.

German