Brands

Knack & Back

From ready-to-bake rolls to pizza crust, German consumers rely on Knack & Back.

Knack & Back is a market leader in Germany’s refrigerated dough category. 

Our most famous product is the classic dinner roll, but we offer seven types of fresh dough for breakfast, lunch and dinner – including a pizza kit.

A brand that's committed to providing the highest-quality, best-tasting refrigerated dough on the market.

External links

Knack & Back website

What’s in a name?

Folks once struck our cans against a table edge. Opening them produced a loud “knack.” Today, peeling off the label opens a can.

More

General Mills Shop

Start shopping

Whether it's apparel or kitchenware, cookbooks, costumes or toys, you'll find it at the General Mills Shop.

Looking for a specific product?

Product locator tool
Find General Mills products near you.
Hard-to-find product store

Search online; have it shipped.